Going Global

They say that no other thing has made the world a smaller place than the internet. Technology has bridged the gap between countries and cultures faster than ever before. If there was ever one thing to look back on for 2007, it would be the expansion of Eyenovation to a much larger scale. This once 'experiment' has been called upon not only nationally, but globally, to do exciting work for a myriad of clients.

In 2007, I was fortunate enough to be able to visit 8 different countries, on a handful of different continents... and 2008 doesn't look to be any different. It's a very rewarding experience to say the least, because I can honestly say we learn just as much from our clients as they perhaps learn from us. Culture is a huge part in how design is interpreted, and I've found it incredibly helpful to simply take in the surroundings and learn more about what will resonate with a local audience.

Of course with travel comes the "oh so pleasurable" airport experience. I've spent more time in airport executive lounges and security check points than I care to admit. And I guess in the blur of one city to another, you realize one fundamental thing: the more things change, the more they stay the same. The languages may be different, but good design is still... good design.