New Ways to Market Old Things

It's no secret to anyone who knows me, I enjoy the sport of auto racing. It's been one of my passions for some time, dating back to my involvement as a driver. The entry level of the sport, karting, produces 90% of the stars race fans know as household names today. Every November, the nation's elite converge on Las Vegas for the biggest race of the year - the SuperNationals. For the least 3 years, I've attended with Eyenovation and have been asked to find a unique way to capture the events.

Admittedly, Eyenovation is not a video production house. However, we certainly jumped at the opportunity to play around with some high-end MiniDV cameras to see what we could do. The results have finally materialized in the form of the SKUSA Cinema at KartSport Magazine. The microsite features three highlight videos in Quicktime format. Because I was anxious to take it a step further, the videos are also offered as free downloads in iPod and PSP video formats. The idea is to help generate buzz about kart racing and it's never been done on this type of viral capacity. Hopefully it allows fans to have something mobile they can show to others who are curious about the sport. We'll see how it fares...

Tonight Show with Jay Leno

One thing I will always say about my life is that success has almost always had to do with luck. Sure, you have to capitalize on chances that come your way... but for the most part my role seems to be waiting for the opportunistic anomalies in life and then executing on them.

Recently I worked with Warner Bros. Records and their publicity department to craft marketing materials for the Goo Goo Doll's release of 'Let Love In.' In support of their record, they were asked to perform on the Tonight Show with Jay Leno and I was lucky enough to tag along to the NBC set. I am not one to get too excited about television, but I realize it's a rare opportunity for someone like me to get backstage and meet some influential people.

Overall, the experience was pretty cool. I was fortunate enough to meet new people and it was interesting to see how the production is handled from the back end. There are producers, grips, and assistants running around frantically as one might expect, so I really just tried to stay out of the way. You can check out their talk show appearances here if you like the band.