Disneyland for Sinners

One of the good and bad things about Eyenovation is definitely the travel. The internet has the uncanny ability to bridge just about everyone and inherently that means many of our customers are nowhere near us. With that said, many of the clients we have the privilege in working with are in the music or technology sectors which have no permanent addresses anyway.

Throughout the year, our clients are either on tour (music) or on the convention circuit (technology) and that undoubtedly includes a stop in Las Vegas. Because 'sin city' is relatively close to our Los Angeles based office, we find ourselves in Nevada several times each year interacting with them. The city is amazingly complex, yet overwhelmingly simple. It's always fascinating to go and observe the masses reacting to various stimuli. Never once have I gone and not learned something about human behavior or the ability to influence it through creative execution.

Las Vegas' strengths come in appealing to human beings' innate desire to 'sin.' (Not that I think for one second it's actually bad, but religious conservatives would argue differently.) Whether teasing one's insatiable lust for riches and material goods, or seducing patrons with sexual desires; Las Vegas has the ability to tap into raw emotion like nothing else I've seen. It's one of the few places where you can have anything (for a price) or be anyone. And if one has to travel for business, is there truly any better place to go?