New Ways to Market Old Things

It's no secret to anyone who knows me, I enjoy the sport of auto racing. It's been one of my passions for some time, dating back to my involvement as a driver. The entry level of the sport, karting, produces 90% of the stars race fans know as household names today. Every November, the nation's elite converge on Las Vegas for the biggest race of the year - the SuperNationals. For the least 3 years, I've attended with Eyenovation and have been asked to find a unique way to capture the events.

Admittedly, Eyenovation is not a video production house. However, we certainly jumped at the opportunity to play around with some high-end MiniDV cameras to see what we could do. The results have finally materialized in the form of the SKUSA Cinema at KartSport Magazine. The microsite features three highlight videos in Quicktime format. Because I was anxious to take it a step further, the videos are also offered as free downloads in iPod and PSP video formats. The idea is to help generate buzz about kart racing and it's never been done on this type of viral capacity. Hopefully it allows fans to have something mobile they can show to others who are curious about the sport. We'll see how it fares...