Chris Ortenburger

My Highs and Lows With a Start-Up Web Company

Thursday, March 10, 2005

What Exactly is Eyenovation?

One of the questions I receive most often is: 'What exactly is Eyenovation?' Well let me first say, it wasn't my first choice - by name or profession, but it's amazing what it has become in such a short time. In a nutshell, Eyenovation is a visual marketing and design studio located in Southern California. I founded the company after my goal to become a professional racing driver never quite worked out. While I'm not competing in Formula 1, the great friends and invaluable contacts I made in motor sport have rewarded me in a completely different way. While just getting started, I've already had the pleasure of working with some great people in companies like Red Bull, Nike, and Toyota. The experience of starting a company is something I would never trade for anything and I'm excited about the possibilities.