There seems to be this premise out there that the cream always rises to the top. And while it undoubtedly does in most cases, even the best things in the world need the right branding strategy to promote themselves to the masses. The openess of the internet has done a lot of great things, but it’s also made it much harder to cull quality from quantity. The most sought after products and services need a strategic marketing and publicity campaign, even if it is extremely subtle. It’s worth arguing that even the most sought after products like the iPad or iPhone 4 would be overlooked if it were not for a well crafted promotional campaign. Read More
If you’re like any working creative professional, you’ve no doubt received documents from clients that contain their “copy” for their project in all caps. *You know who you are. Such an offense should be punishable by incarceration, but I digress. Until then, we’re forced to live with it. Working with this type of copy is as annoying as a Vuvuzela. With the text as it sits, it almost guarantees you’re either going to have to retype it, or send it back to the client for re-submission. Read More
Apple announced the new iPhone 4 yesterday, amid massive acclaim. The boys in Cupertino also quietly dropped a major bombshell on the internet as well. If you missed it, don’t worry – you’re not alone. In addition to furthering the mobile landscape, Apple updated Safari 5 with a very interesting feature: Reader.
What is Reader? Simply put: it’s a very neat and intuitive way to take a large article on the web and condense it into a neat, concise format.
BFD. Why is that revolutionary, or important to me? Well it probably isn’t… unless you’re a content creator (who relies on page impressions for ad revenue.)
Lets look at the existing model:
We’ll take a very interesting (but not surprising) story of AT&T dropping the ball – again. *As found on CNNMoney.com Read More
If it’s anything a creative professional (or any busy person) can attest to, it’s the lack of time in the day to get everything done. If you’re anything like me, you’ve struggled to find the best way to keep track of everything everyone asks of you. There’s various solutions out there, but I always think simple is better. And to that point, I’ve really grown to like teuxdeux.com. It’s a very lightweight, feature lacking solution. And best of all, it’s free.
Did you say, …feature lacking?
Yep. Sure did. Feature lacking. And for something like this, I’m actually liking the fact that it doesn’t try to offer everything under the sun. There’s a million other apps for that. This gives you everything you need, and nothing you don’t. Best of all, the developers have a cynical sense of humor, and that’s something anyone can appreciate. Check out their product demo. It probably goes down as one of the best I’ve seen.
TeuxDeux Demo from TeuxDeux on Vimeo.